SEO - Search Engine Optimization & SEM - Search Engine Marketing
There is a huge difference between SEO and SEM.
SEO - Search Engine Optimization needs to be implemented in the beginning stages of building a website, yet this is overlooked by even some of the largest website companies out there today. Taking the time to ensure that the SEO is done correctly with white hat only techniques is the best way to get on your customer's radar...and Google's.
SEM - Search Engine Marketing is the best way to get in front fast by purchasing ads on Google and social networks. There is no fast fix to getting your website to rank on Page 1 immediately; however, by using SEM best practices, you can align your budget with getting qualified people to visit while you wait for everything else to fall in line.
Oh, let's not forget, there is also Bing and Yahoo. Those SEM costs can be lower than Google; however, they may not generate as much traffic.
SEO Package Includes:
SEM Package Includes: