Small businesses are the bread and butter of almost every industry; however, not having an online presence can really put your small business at risk for failure. Having even just the smallest online presence will ensure that your business can be found by potential customers looking for you and you won’t be lost online.
Your online profiles can put your name on the map, quite literally. Getting your business verified by google is one of the best first steps to take to getting your business online. This process is simple and any online marketer can walk you through the steps if you can’t do it yourself. Get started by going to Google Business and follow the easy steps to start. This will ensure that if someone is looking for your business online, your business will be listed under Google’s search results and a pin on the map will show customers just where to find you.
Having a website that tells your customers what you do and what sets you apart from other companies is another great way to have an online presence. Your website doesn’t have to be huge, but it does need to provide enough information and have all the SEO requirements to perform correctly online. Staring off with a few basic pages such as a Home page, and About Us page and a Contact page, along with listing any products or services you provide is a great starting point.
Having a news or blog section where you can continually update the site is also a great way to keep fresh content in front of your customer. Tell them about upcoming promotions, community service work, or anything else you would like to showcase to potential and existing customers. This will keep your followers engaged in what you do and let them have immediate access to updates and information.
Today, more and more people research your business long before they step foot through your doors. Making sure they understand how you can help them will put you before your competition that isn’t online, or has such a bad online presence that the information they are looking for cannot be found. Not having an online presence for your small business will put you in a disadvantage when your customers are searching for you.
Want to get online? Contact Small Hits today for a free consultation and see how we can help you get in front of your customers.